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01 / THE SOFT EDIT
Natural
Soft definition
A subtle finish that adds definition while keeping the look understated. Start here if you like a lighter lash look.
Shop Natural
UCOOLME / THE STYLE EDIT
Find your lash language.
From barely-there definition to full-volume drama, explore four finishes and find the one that feels like you.
Explore the styles
THE STYLE INDEX
Choose your finish.
Each style has its own feel. Browse the edit below, then shop the lashes that match your look.
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02 / THE DEFINED EDIT
Manga
Playful definition
A more defined, eye-catching shape with a playful feel. Explore the Manga edit when you want your lashes to lead the look.
Shop Manga
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03 / THE AIRY EDIT
Wispy
Airy texture
Light-looking texture and soft variation give this style an effortless finish. Browse the Wispy edit for a little more movement.
Shop Wispy
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04 / THE BOLD EDIT
Full Glam
Fuller volume
For the moments when you want your lashes to stand out. Discover fuller, bolder looks in the Full Glam edit.
Shop Full Glam
MORE WAYS TO FIND YOUR LOOK
Read the style guide
Still deciding?
The lash style guide can help you compare shapes and choose a look you will love wearing.